WYNIT Partnership Expands DayMen’s Commercial Reach
Staff Report From Greenville CEO
Friday, August 5th, 2016
California-based DayMen, a worldwide owner and manufacturer of Lowepro and JOBY branded products, and WYNIT Distribution LLC, a leading North American distributor headquartered in Greenville, recently announced an exclusive North American distribution agreement.
As part of the agreement, WYNIT will oversee all customer-related operations and logistics and partner with DayMen sales personnel for the Lowepro and JOBY brands in the U.S. and Canada. WYNIT will also partner with DayMen on commercial trading and fulfillment efforts in support of Latin America. The partnership enables DayMen to extend its reach in the Americas while increasing its internal focus on product design and marketing.
“We understand the importance that DayMen places on the tens of millions of professional photographers and photo enthusiasts worldwide that rely on Lowepro and JOBY gear every day,” said Pete Richichi, COO of WYNIT Distribution LLC. “We see our role at WYNIT as one of growing the DayMen leadership position within photo, but also importantly introducing the brand’s latest offerings to new channels and new audiences.”