Jane Hall Named Director of Strategy and Integration at Infinity Marketing
Monday, June 19th, 2017
Infinity Marketing has named Jane Finney Hall as Director of Strategy and Integration. A native of Virginia, with advertising experience from New York to Houston, Jane is a vital part of Infinity’s broad range of strategic services.
“We’re very pleased to make this announcement, which better defines Jane’s contributions to the agency,” says Tim Morrison, Executive Vice President at Infinity Marketing. “Jane’s knowledge and insights are an incredible asset to our team. With her guidance, our service offerings are continuing to become more integrated, further expanding Infinity’s expertise and nimble nature.”
With over 20 years of professional agency experience, Hall is well-versed in creating meaningful connections and engagement between brands and customers, defining touchpoints that build brand awareness, affinity and sales. Prior to joining Infinity in 2014, she worked with Arnold Worldwide as Senior Vice President Group Account Director in New York City, overseeing new product initiatives, integration of domestic and international marketing partners, consumer research, and development of cross-channel communications for iconic brands from The Hershey Company, namely, Jolly Rancher, Twizzlers and Hershey’s Syrup. Previously, Hall successfully led cross-functional, international and multicultural agency teams to develop insight-driven, 360-degree communications for Colgate-Palmolive in Latin America, Lilly USA and AstraZeneca Pharmaceuticals.
In her role as Director of Strategy and Integration, Hall oversees the research, development, and implementation of multi-platform marketing strategies for Infinity’s client roster. As part of Infinity’s leadership team, she also guides the agency’s cross-departmental integration efforts.
“I’m very excited to be part of Infinity’s growth as a full-service agency,” says Hall. “This shift reflects our evolution and the recognition of client satisfaction with our strategic services. I look forward to continuing to inspire our team to deliver insightful thinking and marketing excellence.”