Infinity Marketing Adds IMI Worldwide Properties

Friday, August 11th, 2017

Infinity Marketing is pleased to announce its new client, IMI Worldwide Properties. Infinity will be developing a webcast video series titled “This is Living” for IMI in order to promote their luxury real estate throughout the world. This bi-monthly series will showcase locations such as, Los Cabos in Mexico, Four Seasons Private Residences Anguilla, and the Tahoe Beach Club on Lake Tahoe.
Each episode of This Is Living is a live webcast that profiles a specific property for a select number of pre-qualified ultra-high net worth individuals. Infinity, working with IMI, developed the show concept and branding while also developing scripts and producing the show.
“We could not be more thrilled to be working with such a visionary company as IMI” said Curt Westlake, Creative Director at Infinity. “Our team’s ability to create engaging content along with the luxurious properties in the IMI portfolio will make this partnership a very exciting and productive one.”
Over the last 26 years, IMI Worldwide Properties has been a leading luxury resort real estate marketing and sales firm; introducing thousands of clients to opportunities for ownership and membership in many of the most sought after luxury resort / private club destinations in the U.S., Mexico, Hawaii and the Caribbean. Through highly integrated sales and marketing programs, IMI has successfully capitalized on emerging real estate trends by developing relationships with partners and resources that provide deep level access to affluent real estate clients around the world.
“We are always looking for compelling ideas that help us showcase our world-class properties to prospective clients”, said Dan Collins, Founding Partner and Chief Marketing Officer for IMI Worldwide Properties.  “I’ve had the idea for a dynamic web broadcast for a year or so, but was not able to give it proper attention. The Infinity team did an exceptional job of creatively defining what the product could be, writing and producing the program, and identifying the platform for a near flawless delivery of the webcast.”