Crawford Strategy Welcomes Krit Hutchins as Creative Director
Staff Report From Greenville CEO
Wednesday, September 19th, 2018
Crawford Strategy, a full-service agency committed to providing strategic and creative communications solutions to businesses, recently welcomed Krit Hutchins as creative director. Hutchins leads the agency’s creative team to develop and implement innovative ideas for Crawford clients, in addition to serving as a key member of Crawford Strategy’s leadership.
“I was drawn to the talented people here at Crawford, and the passion they have for their clients and the work. Their strategic thinking is world-class and is key to making stellar creative,” said Hutchins. “I’m excited about Crawford’s thriving agency environment and commendable client roster. I look forward to building on the successes the agency has enjoyed thus far.”
Bringing more than 20 years of industry experience working for top-tier national and international brands, Hutchins got her start as a copywriter in New York City and continued her career rising through the creative ranks at GSD&M in Austin, TX, Cramer Krasselt in New York City, and eventually working as the creative lead for in-house agencies at Macy’s.com and Toys “R” Us. Her work in both writing and producing engaging creative content has also earned her numerous national awards and recognitions including One Show, Communication Arts, Graphis, Archive, Mosaic and Addy Awards. She is a graduate of the University of Delaware with a bachelor’s degree in English and New York’s School of Visual Arts.
“Krit is a huge win for Crawford, and for Greenville,” says Marion Crawford, President and CEO of Crawford Strategy. “She brings not only her years of agency and big-brand experience, but also her innate creative talent, positive energy and strong leadership skills. That combination will serve Crawford and our clients well.”
Hutchins is a proud mother to daughter, Vega, and son, Rocket. She is an avid music lover and, In her spare time, enjoys learning to play the drums and guitar, and watching cult-film classics like Voyage to the Prehistoric Planet, The Godfather, Princess Bride, and (her favorite) Young Frankenstein.